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בשנים האחרונות אני פוגשת המון נשות עסקים, בעלות עסק עצמאי או כאלה המחזיקות בתפקידים בכירים בחברות ואירגונים. מעבר לגאווה על הנוכחות ההולכת וגדלה של נשים בעסקים, המפגשים האלו עוררו בי שאלות שהובילו ליצירת פרויקט מיוחד לכבוד יום האישה הבינלאומי. מטרת הפרויקט לשאול עד כמה קולן של נשות עסקים נותר אותנטי בעולם בו קיים עדיין רוב גברי? הרי ידוע שאישה מנהלת משא ומתן באופן שונה מגבר, שתהליך קבלת ההחלטות שלה מושפע לעיתים מ׳תחושות בטן׳ ושהיא מנהלת עובדים בצורה אחרת. האם הנשים הללו שומרות על קולן הייחודי, המקורי, או שלאט לאט ובלי לשים לב הן מתאימות עצמן לרוב הגברי מסביבן? האם הן נוטות להקשיב לאינטואיציה שלהן או האם הן התרגלו לקחת החלטות בצורה קרה ושכלתנית? האם הן מגלות יותר אמפטיה ורגישות כלפי העובדים ה
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