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המון פעמים אני מוצאת את עצמי מנסה לשכנע לקוחות להשקיע עוד טיפה מהזמן והכסף שלהן ולהזמין מאפרת מקצועית לקראת צילום הפורטרט העיסקי. נכון, תמיד אפשר לבוא מאופרת מהבית, עם האיפור הקבוע והשגרתי שאנחנו עושות כמעט בעיניים עצומות, אבל קיים הבדל גדול בין איפור ליום-יום ובין איפור לצילומי פורטרט עסקי. הזמנתי את המאפרת אלה אביב לשיחה קצרה על איפור לצילומים. שני: מדוע חשוב להתאפר לקראת צילום תדמית? הרי אפשר לתקן ולשפר הכל בפוטושופ. אלה: ראשית, לא לכל אחת יש גוון מייקאפ שבאמת מתאים לה, דיילות בפארמים לא תמיד מקצועיות מספיק כדי להתאים את הגוונים הנכונים, או שהתאורה שיש בחנות לא טובה להתאמת גוונים נכונים של איפור. שנית, לא כל אישה יודעת באמת מה מתאים ומה לא מתאים למבנה הפנים שלה, לצורת העיניים, לגוון העור
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